What Online Identity?

Sure, you blog several blogs and call yourself a blogger. But do you know that you also need an online identity? Or more precisely, will your blog benefit from associating with the real you? How about names? Can you really be funny when you call yourself Dracula?

You need to adopt a digital persona worthy of your blog. Without a matching digital self, you are less likely to reinforce what you blog and grow your readership. By creating a digital persona that complements your blog, you are creating more opportunities for yourself to strengthen your rapport with your readers.

This July, read Blogger Brigade Journal's Twitter Brigade for insights into how BlogLeader develops online publications with strong networks of relevant backlinks.